fbpx

Why Visual Content is so Important in Marketing
and Business Development

Visual Content is a general term for the graphic materials used to present your information. It is an effective way of explaining difficult concepts or large amounts of information.

In the oil and gas industry, the visual content is typically found in the form of brochures, catalogs, and animations. They are all helpful tools when it comes to visiting a customer or making a presentation. These marketing materials will be kept by your potential customer to remind them about your product, service, or company. The way you present the information is crucial to maintaining their attention.Òl

Visual Content is a general term for the graphic materials used to present your information. It is an effective way of explaining difficult concepts or large amounts of information.

In the oil and gas industry, the visual content is typically found in the form of brochures, catalogs, and animations. They are all helpful tools when it comes to visiting a customer or making a presentation. These marketing materials will be kept by your potential customer to remind them about your product, service, or company. The way you present the information is crucial to maintaining their attention.Òl

PROPER VISUAL CONTENT DISTRIBUTION

With proper visual content distribution, the target audience can be reached through various channels such as digital media, direct mail, billboards, and trade shows. There are limited hours available per day for your business development and sales teams, so they need to be used wisely. Visual content will boost your potential to turn hot leads into new customers.

After analyzing over 1 million articles, BuzzSumo found that articles with images appearing after every 75-100 words are shared twice as often on social media compared to articles with fewer visuals.

With proper visual content distribution, the target audience can be reached through various channels such as digital media, direct mail, billboards, and trade shows. There are limited hours available per day for your business development and sales teams, so they need to be used wisely. Visual content will boost your potential to turn hot leads into new customers.

After analyzing over 1 million articles, BuzzSumo found that articles with images appearing after every 75-100 words are shared twice as often on social media compared to articles with fewer visuals.

TIPS AND TRICKS:

BEFORE PLANNING AN INNOVATIVE MEDIA PROJECT, YOU NEED TO CONSIDER SEVERAL FACTORS:

HIGH-QUALITY VISUAL CONTENT HAS SEVERAL CHARACTERISTICS:

It is engaging, both visually and in the narrative.

It is engaging, both visually and in the narrative.

It is engaging, both visually and in the narrative.

And of course, the most significant indication of a job well done is a spike in interest to your product or service. With increased interest and traffic, you will enjoy getting more RFQs and calls