Blog | OKGlobal

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Blog | OKGlobal

Connecting a Contact’s Past to Your Future via Shared Interests

When you have an executive in mind you'd like to meet, here's what you can do. First, learn all you can about them: background information, company biographies, interviews, and articles. Next, based o

Branding in Oil and Gas | Finding the Right Brand Model for Your Multiple Brands

Positioning a company with multiple brands is never an easy task. Determining which brand is primary, and creating a marketing plan for each brand can sometimes prove difficult. At times, the brand th

Branding in Oil and Gas | 4 Reasons to Organize Your Brand Architecture When You Have Multiple Brands

Positioning your Oil and Gas brand in the marketplace is not always an easy task, especially when multiple brands reside with one parent company. Time needs to be spent looking at each brand, determin

Choosing the Means to an End: How You Connect

First and foremost, you should decide why and what and with whom you want to network. In making those choices, you need to distinguish yourself from the crowd and know exactly what makes you, you — un

The Secret Sauce to Designing Your Personal Network

The Secret Sauce to Designing Your Personal Network “Who was Paul Revere?” Most of us would probably know the answer. He was, after all, immortalized in the Longfellow poem that begins, “Listen,

LinkedIn’s New Feature to Like Company Pages – Is It Worth It?

The option to like pages and companies on Facebook has always been a big hit. Shares, likes, and inevitably sales follow companies as they continue to post promotions, articles, and information. Linke

The Value OF Networking: What’s not to Like?

“If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.” Ralph

Jobs to be done

“Jobs to be done” by your customers or how to craft the right marketing message which will bring value to your prospects from the get go. This is one of my favorite frameworks when it comes to defi

Networking for Networking’s Sake: Why I Network

I am a strong believer in the value of networking. Meeting new people. Learning new cultures and perspectives. Hearing stories. It helps one to develop and grow into the better person. And, I think, n

Creating Brand Ambassadors Within Your Company

We live in a world not of customer service, but of customer experience. The world of B2B and B2C is fading, with B2I (business to individual) becoming more relevant than ever. An individual's experien