CUSTOMER VALUE PROPOSITIONS IN BUSINESS MARKETING

We are here today to talk to you about one of the most widely used terms in business markets today that is also one of the most looked over. A customer value proposition, or CVP, involves the sum of t

EFFECTIVE MARKETING STRATEGIES FOR CNC MACHINING BUSINESS

Conventional marketing strategies and tips won’t work for a CNC machining business. This is because your target market is a niche market. Your service is aimed at a select group of people. It is not l

THE IMPACT OF SOCIAL MEDIA & IT’S IMPORTANCE IN THE OIL & GAS INDUSTRY

Social media is still considered a relatively new tool in marketing within the oil, gas and energy sector. What was previously thought to be a conduit for entertainment and casual communication, can

HOW ENGINEERS USE CONTENT TO MAKE PURCHASING DECISIONS

Today’s engineers use content to make purchasing decisions such as how-to videos, case studies, and datasheets amongst others. To make your products appealing to these engineers, you need to have an e

MARKETING OIL AND GAS COMPANIES – KEY STRATEGY POINTS

For an industrial marketing and sales strategy to be successful, there are seven elements that must be present – bar none. All of them must be optimized and synchronized with each other for your busin

EMAIL MARKETING FOR INDUSTRIAL COMPANIES AND MANUFACTURERS

Today, when many people hear email marketing, they cringe or frown. They don’t want to talk about it. They think that email marketing involves nothing other than spamming people’s inboxes with meaning