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Crafting a network for a lifetime

Things change rapidly and networking doesn't seem to be an exception. Indeed, now networking isn't the same as 15 or even 5 years ago. Social media made huge progress, and this changed many things aro

10 REASONS WHY TO IMPROVE MARKETING FOR YOUR MANUFACTURING COMPANY

Marketing and advertising didn’t exist for nearly all O&G OEM and service companies—their budgets dedicated a major portion of their revenue to sales and business-development activities but withou

MEASURING YOUR MARKETING VIDEO ROI

Online searches such as Google, Bing, and Yandex are catering to video and animation content. Every time you open a social media site, or a new website, or visit the internet, you find videos overtaki

FIVE ESSENTIAL ELEMENTS OF AN EFFECTIVE VIDEO SCRIPT

If the art of writing is not your forte and the idea of crafting a video script from beginning to end makes you tremble in fear, let us share some insights on what an effective video script should inc

VIDEO PRODUCTION STUDIO IN YOUR PALM WITH THE HELP OF VIDEO EDITING MOBILE APPS

We’re guessing you never thought that we are living in the amazing times of the revived future. Yep, exactly. Think about it. A small piece of black plastic in your hands is a genuine conductor of

THE POWER OF ANIMATION & VIDEO PRODUCTION MARKETING

The old saying is ‘a picture is worth a thousand words’. Today’s pictures include videos, animations, augmented realities, and virtual realities. These pictures are used to tell a story and share info

EFFECTIVE MARKETING STRATEGIES FOR CNC MACHINING BUSINESS

Conventional marketing strategies and tips won’t work for a CNC machining business. This is because your target market is a niche market. Your service is aimed at a select group of people. It is not l

THE IMPACT OF SOCIAL MEDIA & IT’S IMPORTANCE IN THE OIL & GAS INDUSTRY

Social media is still considered a relatively new tool in marketing within the oil, gas and energy sector. What was previously thought to be a conduit for entertainment and casual communication, can

HOW ENGINEERS USE CONTENT TO MAKE PURCHASING DECISIONS

Today’s engineers use content to make purchasing decisions such as how-to videos, case studies, and datasheets amongst others. To make your products appealing to these engineers, you need to have an e

MARKETING OIL AND GAS COMPANIES – KEY STRATEGY POINTS

For an industrial marketing and sales strategy to be successful, there are seven elements that must be present – bar none. All of them must be optimized and synchronized with each other for your busin