“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”
– Steuart Henderson Britt
Digital Marketing During the Oil and Gas Boom
Today digital marketing in the oil and gas industry is more important than ever. After a networking event or a meeting, your website is the number one place your prospect will go to learn more about your company, product, or service.
Internet searches are an easy and convenient way for potential customers to investigate your company. While face-to-face interactions are impactful, the world-at-large prefers to do research online. If you neglect your digital presence, you are missing out on a world of possibilities.
If you are not marketing
your business online, you
will get left behind.
We offer a comprehensive suite of digital marketing services including:
- Website Design & Development
- Website Optimization
- Landing Pages
- Email Marketing Management
- Social Media Management
- SEO Campaigns
- Paid Online Marketing Campaigns
- Online Listings
- Press Release Distribution
Becoming savvy with digital marketing is paramount—especially when you are growing your market share in the upstream oil and gas during this boom. Search engines are the new Yellow Pages, and your website is your new storefront.
Why Get Involved in Digital Marketing
Industry players are beginning to realize that the combination of oil and gas and digital marketing makes perfect sense. You may ask how come?
Share informative, educational, and valuable content with your audience. Show by example why they need to choose you over your competition.
Use your database.
Your database is the most valuable asset you have, so utilize it to generate more business. Share news and offers through newsletters and watch your phone begins to ring more often.
Be easy to find.
By ranking high on Google search engines, your target audience will be able to find you easily. By not investing in and exploring this option, you will find yourself left behind.
Sharing well-crafted content, news, and offerings through social media channels will make your leads and customers remember you. By being both relevant and familiar to them, your prospects will make faster decisions about placing a purchasing order.
Get important data.
Implementing proper analytical tools will make you able to know exactly where your money went and how effectively it was spent. By measuring the effectiveness of your digital marketing, your campaigns will grow more impactful and efficient over time.
Your website is your digital salesforce. Make sure that you are represented well by ensuring that your visitors can easily find the information they are looking for and a means of contacting you.
A landing page is a useful tool to promote your special offers. By having a dedicated page for a special offer, you can promote it faster and evaluate its effectiveness.
Simply creating and publishing a web page is just the beginning of your online marketing tasks. You want your potential customers to be able to search for your product or service even if they do not know your name. Utilizing smart Search Engine Optimization (SEO) is crucial when getting your company’s website recognized. We will save you time and money by ensuring that your site is easily searchable when your potential customers look for specific keywords.
Social Media Management
Social media management is a full-time job. Depending on the goals and client base of your specific company, we will create and execute a social media plan to help you reach your sales goals.
We will make sure your business is listed in the most prominent listings to ensure the highest volume of consumer contact.
Press Release Distribution
Engage with your ideal global audience. We will facilitate press releases to ensure that you reach your largest client base through online media sources. Being listed in a newsworthy source will bolster your company’s exposure to the marketplace.
Paid Online Marketing Campaigns
We will help your company launch a successful online marketing campaign and make your money work for you. We will strategically place ads and maximize what the global market has to offer through strategized and timed planning.
Email Marketing Management
Your email subscription list is your most valuable marketing tool. We will maintain and facilitate marketing through email contacts.
Inbound Marketing Campaign Planning
Inbound marketing campaigns align all of your marketing channels to achieve a single message or goal. We will assist you in promoting your marketing offer through relevant channels. We will nurture your leads, and then measure and analyze your campaign to determine what worked and what can be improved.